Clair’s Blog

Determining how a particular company marketing website is not doing well on their own and needs to hire professional assistance is fairly easy.

Convincing the company to actually take the action needed to get the hired help is much more difficult to do, however. A natural search is based on Search Engine Optimization (SEO). SEO is the method, or process of placing keywords, or keyword phrases in a website, which results in getting high rankings on an Internet search engine.

It’s an important thing to know, and fully understand, that a properly-managed SEO will not just result in increased web traffic to your site, it will also drive highly-qualified web visitors to your site, who in turn may make a purchase, and will promote your site as well to others.

How To Find Out If Your Site Needs Expert SEO assistance

To determine if your company is doing an effective, or dismal job of doing online marketing, perform the following tasks, and find out the following details:

- Is the company website ranked #1 on all three search engines?

- Are there any negative references (or reputation management problems) in the first 30 results, when searching for the company website.

- Are there positive references to the company principals listed #1 on all three major search engines?

- Are there any negative references in the first 30 results when searching for the company’s principals?

- Search for the company’s main products and services and industries on all three major search engines, and find out if they are listed on the first page (top 10) of results.

Find Out What Method The Professional Is Using

It’s important to verify and find out what SEO method or strategy your professional SEO expert is using. There are several, and some may be good, however some methods may be unethical, or don’t work at all. A well-informed and knowledgeable SEO expert knows the appropriate paid and free listings that will help enhance your site’s ranking. The method of SEO copyrighting is an ethical, but impractical method of ranking.

This method focuses on the over-optimization of keywords and phrases inside a site’s content, therefore making it totally unreadable to the reader. There are also a variety of spamming methods that a so-called SEO expert may use to improve a site’s ranking. However, after search engines discover this illegal method, you need not worry about ranking anymore, because your site will be banned from the search engine for quite a long period of time.

How A Good SEO Expert Can Help Your Website

Consulting with an SEO Professional who already has an understanding of what’s going on in the search engine world and what new developments are on the rise, helps in teaching website businesses the safe and ethical way to gain search engine placements on the top search engines.

Professional, and ethical SEO experts also provide a detailed web site analysis on how your web site is viewed by the search engines, and how you can make changes to the web site so that it can achieve higher rankings. An SEO expert also helps you analyze your competition web sites and how their site structure, content, links, linkbaiting and blogs are keeping them above you, and how you may be able to outrank them.

7 SEO - http://7seo.com

Vanessa A. Doctor from Jump2Top - SEO Company

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For many international brands, global Search engine optimization remains a virtually untapped arena. According to Oban Multilingual, 70% of internet search queries are not in English.

Despite the many SEO blogs I subscribe to, I see very little information posted on global SEO strategies. Below I’ve gathered some of the international SEO best practices and tips for global search engine optimization.

1. Use Local Domain Extensions: The most effective strategy for international SEO is the most obvious one. If you’re trying to optimize for Google.ca and your domain has a .ca extension, you have a great advantage (though it’s still very possible without one.) In addition to the domain extension, Google probably looks at the IP address location of your server to determine the geographical relevance of your site.

2. Translation Isn’t Enough: Many assume that a word-for-word Google translation of existing website content will result in high rankings on international SERPs. Those of use who’ve ever read a word-for-word translation from another language to English realize this isn’t a good idea. You may get into the SERPs, but your odds of converting the visitor and slim to none.

3. Get Links from international domains: If your site contains a good diversity of incoming links from many domain extensions (.co.uk, .ca, .fr, etc), Google will begin to notice your site on the non-US versions of Google.

4. Links to international domains: While I’m not sure if this will really improve rankings, it at least shows you’re participating in a global community by linking to international sources.

5. Keyword + Country Landing Pages: I’ve found searchers sometimes do a keyword search and append their country name to it. (e.g. “ipods uk”) By optimizing a landing page for this combination, you can begin ranking for the terms.

6. Do International Keyword Research: It doesn’t make sense to get your keyword suggestions and counts from keyword tools only showing US results. Aaron Wall’s International SEO keyword tool allows you to get keyword data from 15 different countries.

7. Know the Local Lingo: Anyone who has traveled to another English speaking country knows there are significant differences in local lingo. For example, one of my clients discovered that “shop” is more frequently used than “store.” in many European countries.

8. Consider Local Search Engines: Google doesn’t exactly rule the entire world of search….yet. While its still the number #1 engine internationally, local engines such as Voila in France, Ansearch in Australia, or Yandex in Russia are very popular. If you’re targeting a certain local audience, it pays to understand the algorithms of other engines besides Google.

The internet is making the world a smaller place. In the future, forward-thinking companies will begin to capitalize on world-wide search traffic, not just from their own country.

Justin Palmer is an international SEO consultant for Palmer Web Marketing. PWM is a full service internet marketing firm offering eCommerce tips and SEO Help and Advice

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The popularity of internet make online business very popular. It also increase the work in the field of search engine optimization. Now the work of SEO is very tough. It is very difficult to be on the first page in the Google result by some good keywords.

The search engines have mentioned the rules for submission. Only you have to read the search engine rules and guidelines and some techniques to improve your website SERP. These are the points useful when optimizing a website using organic search engine optimization :

Search Engine Submission : More than 90% traffic come from search engines. So first step is to submit a website in the popular search engines when it is almost ready. Don’t forget to submit your website in Google, Yahoo and MSN. These are the most popular search engines.

Submission of Website in Directories : The relevant back links can improve better ranking in search engines. Submission of a website in the directories will increase the back links of a website. A directory contains many categories. So it is very easy to select a relevant category and submit the website. Few of the popular directories are : Dmoz, Yahoo!, Joeant, Skaffe, etc.

Competitor Analysis : It is the time saving method in search engine optimization. Watch what your competitors are doing. Check the back links of your competitors and open the pages and see the site structure, anchor text link, density of keywords. It will give you more idea to get better ranking. Send the email to the webmaster of the website that links to your competitors and increase your back links.

Participate in Forums : There are lots of do follow forums available on the web. Join the forum and participate in it. Answer the questions of the members. Discuss your problem with other members. Earn some points and also respect the rules of the forum. Add the links of your websites in the signature links. Other members will find the website in your signature links when you have replied and added new thread. The dofollow forums will increase back links and some people will directly visit your website through your signature link.

Social Networking : These days social bookmarking websites are very popular. Lots of people are using social networking websites and submission in social networking will increase traffic and backlinks.

India based SEO, provides Expert SEO Tips to get good ranking in Google, Yahoo! and MSN.

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There’s a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I’m making $5000 - no make that $15,276 a month from AdSense on my sites. And now I’m going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it’s impossible? Certainly not. I know people who make that more.

But a little reality. Those people don’t have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you’ve got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you’ve got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don’t get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you’re not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn’t easy or quick no matter what you hear. And it really isn’t a business. It’s not a long run proposition, it’s not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 “secret” keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that’s bogus. There are maybe 4 surfers in this galaxy who can’t tell a Google ad when they see one. They are not going to believe it’s part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it’s a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you’re doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don’t test and track, you’re flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that’s what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You’re going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There’s no magic bullet, no ultimate secret to buy. There’s no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you’ve gotten a great deal. If you learned something you didn’t know or had forgotten, then it’s worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

Copyright 2005 Richard Keir

Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com - you can find more articles at http://www.building-ecommerce-websites.com/articles.

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One of the biggest mistakes that most affiliate marketer make is not focusing on one affiliate program. Since there are many affiliate programs that are free to join, some people will feel that there is nothing to lose and there is nothing wrong in joining many affiliate programs. This is not totally true.

You will need to realize that if you join too many affiliate programs, you will not be fully focus on maximizing the full potential that each program can bring to you. For example, if you are promoting 10 products, you will only be able to put in 10% of your focus on promoting each of the products. You will not get much result when you only put in 10% of your effort in promoting the product.

But if you put in 100% of your focus on promoting one affiliate product at a time, you will definitely see much better results as you have full maximized the full potential that the program has to offer. Once you have maximized the full potential of one affiliate product, you can go on to the put in 100% of your effort again on the 2nd product. This will ensure that there is consistency.

Please take note that affiliate marketing is a real business and it will take time to grow. It is better to go through a slow and steady path than to go through the fast and unsteady. Always remember the power on focusing doing one thing at a time, be consistent, be patient and you will be able to reach the business success that you largely deserved.

Zack Lim is an up and coming affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com providing information on Affiliate Marketing. To get Free “7 Days to Affiliate Marketing” course, go to http://www.MyAffiliateMarketingOnline.com - This article is free for republishing by visitors provided the resource link is retained

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The Open Directory Project (AKA DMOZ) is the most popular free directory on the worldwide web. However, if I were building a new website today, considering the myriad of problems that DMOZ is having, I would bite the bullet and pay Yahoo $299 annually for a listing in its paid directory. In fact, that’s exactly what I plan on doing with my next website. Here are 6 reasons why:

1. The Yahoo Directory is the most powerful paid directory on the Internet.

2. Yahoo guarantees to review your site within 7 days of submission.

3. While there’s no guarantee of approval, if you follow Yahoo’s guidelines carefully, your site will more than likely be approved and listed…providing of course, your site is a legitimate business website. By the way, whether your website is approved or not, the $299 fee is non-refundable.

4. If your site is brand new, you have the advantage of obtaining significant web exposure much faster, as opposed to just waiting for your organic rankings to kick in.

5. Google places a great deal of weight on having a backlink from an industry-specific listing in Yahoo’s directory, which has an “off-the-charts” page rank of 8.

6. Once your site is approved, it will be featured in the “What’s New” category of the directory which can send a good amount of traffic to your site, as well as give your site a nice little boost in the search engines.

Although Google is still the world’s most popular search engine, Yahoo is still widely used worldwide. Why? Several reasons: Its webmail progam, its popular IM program, RSS feed reader, and many other bells and whistles it offers keep people coming back to search Yahoo for their personal and business needs again and again.

Dale King is the owner of GuruKnowledge.org - The Ultimate Marketing Website!

If you’re tired of all the money-making hype, lies and scams…read this!http://guruknowledge.org/pages/The-Super-Affiliate-Handbook

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Have you ever purchased Leads from online Lead Brokers, I have paid over $20 for Insurance Leads that were distributed to 3 or 4 others. Sure it is expensive to generate Insurance Leads with Pay Per Click if you are using Google or Yahoo but with 2nd Tier Pay Per Click Search Engines you can Build a Massive list for pennies per name. Here is a simple 7 Step Approach to Build a Huge Opt-In E-Mail List For Pennies Using 2nd Tier Pay Per Click Search Engines

Step 1 Identify Your Market

You can’t hit the target if you don’t know what it is. So logically You need to determine who your market is. My Market might be Life Insurance Leads in Missouri and Illinois. If you sell organic Dog Food your Market might be Dog Owners or Breeders. If you are a a personal trainer your market might be Body Builders and health conscious people.

Step 2 The Shameless Bribe

In order to get people to sign up for your list they need a reason. The best reason is something for nothing (The Shameless Bribe). The easiest way to create a shameless bribe is to search a site like Ezine Articles and compose a list of Articles to give them. If you want to target Dog Owners just search Ezine Articles for Dogs and grab 10 or 15 articles on Dog Training. Now you can offer a 10 Day free E-Course on Dog Training. Simply send them a Link to an Article Each day with a small write up before and after each link. I like to upload the Articles to my own Web Site and send them the Link to my web Site

Step 3 Upload to your Web Server

Upload your Offer to your server. Get a Good Reliable Web Host and Upload your free offer to your Web Server. Don’t forget the Up sell. If you are offering a 10 Day Ecourse have a Top Sponsor ad and possibly 1 or 2 others Ads on each day of your E-Course for other Products that you receive a Commission on. These are also good pages to place adsense ads on

Step 4 Create a List

Get Yourself an AutoResponder service and create a List. After they sign up for Your List I like to send them to a One Time Offer Page that says thanks for Joining My List you need to confirm your E-Mail now please consider my Offer

Step 5 Set Up your Campaign

Find a Pay per Click engine and set up your Ad Campaign, Start out with 2 or 3 Keywords and a penny or 2 per click. Start out small with a maximum of $10 a day and see how it goes

Step 6 Track and Manage your Campaign

You should use a separate Ad-Tracker for each Keyword and Ad. This way you can see which combination works best for you.

Step 7 Repeat

One you find a successful campaign repeat with additional Keywords and new Search Engines

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members
See Mike’s Newletter on Building a List with PPC

http://www.squidoo.com/Amazing-Google-Top-Spot/

Get Mike’s Newsletter:
http://ewguru.com/newsletter

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2007 Mike Makler the Coolest Guy in the Universe

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